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Coxas grossas, seios fartos e cinturinha de pilão. Longe das pressões de magreza sugeridas pelo mundo da moda, elas exibem formas generosas. São elegantes, embora costumem trajar apenas meias-calça e corpetes com decotes bastante sugestivos. São as pin-ups! Cheias de charme e sensualidade, essas mulheres elevaram os conceitos de erotismo e têm influenciado uma nova geração feminina que deseja trazer o mistério de volta à sensualidade.
“The main idea of this project was to create a pack that communicates an expression that describes an action or a pick up line. The expressions communicates directly to costumer inviting to experience something new. The lettering its created from the basic typography KAUTIVA and interacts with the pack, giving a modern and unique style. The abstract shapes and images evokes hair style mixed with the facial expression of the person. This product will target young people looking for a different hairstyle. It will will be printed on matte metallic containers. The limitations on this project was not to change the containers and the main name of the Brand (HAIRCARE).”
From Jordi Milà:
“The WisdomTree is for people who see books as a source of knowledge and emotions and not simply as decorative objects. Its fluid and organic shape is inspired by growth of a plant. The books that represent the fruit of knowledge are supported by pieces covered in leather.”